What do you fear about retirement?

Dec 8, 2008

Creating a Sales Letter for How to Retire Happy, Wild, and Free

The above image is that of a sales letter webpage that I spent the last two days creating for my book How to Retire Happy, Wild, and Free .

You can see the complete webpage with the sales letter at How to Retire Happy .

I did not realize the amount of work that goes into a "one-page" sales letter. My sales letter for How to Retire Happy, Wild, and Free is long for a reason. Contrary to popular belief, the most effective sales letter is one that has long sales copy — where it goes on for the equivalent of 7 to 10 pages — even 20 pages. Most marketing professors at universities — regardless of many Phd.s they have after their names — don't know this. (Academics are normally not as bright as they think they are.) But internet marketing millionaires know this. That's why they earn the big bucks.

Will everyone read my long sales letter? Definitely not! As prospects hit a sales webpage — many are only going to skim what is there unless they are fully engaged. The intent is to have someone to be able to simply skim through the headline, subheads, boldings, yellow highlighter, embellishments, etc and be able to make a buying decision.

As an aside, I have found out why Google was penalizing my Retirement Quotes Cafe Website. With this knowledge I was able to get it back into the top-3 on Google's listings when you type in "retirement quotes" into Google.

In fact, not so long ago, when I typed "retirement quotes" into Google, 4 of my websites or blogs came in on the first page. To have 4 of the top 10 listings on Google is not too bad for an amateur, wouldn't you say. This is not something that you would learn how to do from a person with a Ph.d. in marketing. You learn how to be successful at these things by listening to internet marketing gurus such as Derek Gehl and Tom Antion, to name a few.

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