Jul 19, 2010

Word of Mouth Advertising for Retirement Books


I know that word-of-mouth advertising is still the best form of promotion for any book and that it has played a big part in my two retirement books The Joy of Not Working and How to Retire Happy, Wild, and Free having sold almost 375,000 copies for the two.

Here is a great post on the Reader Reviews newsletter by Irene Watson about word-of- mouth advertising for books.

Irene knows what she is talking about:

Pay particular attention to her comment:
    "According to Publishers Marketplace the average sales for self-published, subsidy, or small publishers is 200 books - total - lifetime of book. And, those are usually purchased by friends and relatives."
    Apply the 80/20 rule to these figures, and the average lifetime sales for the bottom 80 percent of these books is probably about 50 copies, if that. And again, purchased by friends and relatives.
So as I approach 100,000 copies sold of the English edition of How to Retire Happy, Wild, and Free and another almost 30,000 copies of the foreign editions of the book, I know that I have a not-too-bad book.

If you would like to make it in the writing and publishing business, then watch this video:

Here are a few of my latest retirement resources on my various retirement websites:

Jul 7, 2010

Running out of Retirement Income Scares Retirees More Than Dying

According to a recent survey of 3,200 baby boomers by Allianz Life Insurance Co, about 61 percent of retirees and soon-to-be retired say they fear outliving their retirement money more than they fear death.

What's more, 31 percent of these baby boomers said they don't know what their retirement expenses will be, and 36 percent have no idea if their retirement income will last.

In response to this survey, several financial and retirement writers have been advocating that baby boomers calculate how much retirment income they will need to retire comfortabley. In other words, they should find a good answer to the question, "How much do I need to retire?"

Following was my comment to an article in which someone was advocating that baby boomers spend some time calculating what their retirement expenses will be and how much retirement income they will need:

    As you say, the exercise in determining how much money you will need for retirement will not result in perfect information.

    But even if people could come up with perfect information, most people won't make use of this information because they aren't about to increase their savings much, if at all, and will likely need at least some type of retirement career.

    There are two problem conditions that most North Americans suffer from:

      1. A need is any luxury that their neighbor happens to have.

      2. Instant gratification takes too long.

    I have just started writing a book called How NOT to Retire BROKE in which I am going to make the point that saving 10 percent of your income is for amateurs and losers and people should save at least 40 perent of their income, like I started to do when I turned 45 because I had no money saved at that time.

    Of course, I think I have done well by saving 40 percent of my income and not all that concerned about not having enough for retirement.

    But I was delighted to hear that someone is doing even better with their saving rate.

    On January 17, 2010, in reply to a blog post Five Reasons Why You Will Retire Broke and Unhappy, an individual who writes his or her own blog post stated:

      "I personally am taking my retirement savings seriously and have by living very frugally been able to increase my savings to 60 percent of my gross earnings. I’m targeting a very early retirement. Achieving this high rate has been partly achieved by watching my Lifestyle Creep as you identify in Point 5. As I achieve pay increases I have actively decided not to change my standard of living."

    In short, knowing how much money people need to retire comfortably will do them absolutely no good if they can't handle money. Saving for retirement takes handling money properly.

    Now for one of my favorite retirement quotes:

Jul 5, 2010

Advertising on My Many Retirement Websites

I get a lot of inquiries from people wanting to advertise on my many retirement websites.

Here is one I received recently.
    From: Brooke Allen
    To: Ernie Zelinski
    Sent: Wed, April 21, 2010 7:02:45 PM
    Subject: Brief question about retirement-cafe.com

    Hello Ernie,

    Would you consider placing a promotional link on your webpage: Retire Happy?

    The link would be for a website which has art schools and college reviews as its main keywords.

    I have a limited budget, but I am hoping there is a reasonable price we could arrange since it's just a tiny piece of screen real estate I'm interested in.

    Please let me know if you're open to this, and if not I appreciate your time and wish you the best of luck with your site.

    Thank You!

    Brooke Allen

    Better Link Advertising
This was my response:

    From: Ernie Zelinski
    To: Brooke
    Sent: Thursday, April 22, 2010 2:07 AM
    Subject: Re: Brief question about retirement-cafe.com

    Hello Brooke:

    Interestingly, your inquiry was the third I received on Wednesday about advertising on my retirement websites.

    I want to commend you for naming the particular website, the particular webpage, and the nature of your link. (Some people are really secretive about what they would like.)

    If you check the Inspiration to Help You Enjoy More Leisure on The Joy of Not Working website, you will see a link for "blackjack" for which I am being paid $130 for the year.

    Similarly I already have one text-based ad on The Retirement Cafe on the Fun Things to Do In Retirement webpage for which I was paid $110 for a year.

    I can place a link for you on the Retire Happy webpage for a similar price.

    One Note: The Fun Things to Do In Retirement webpage gets five times as much traffic as the Retire Happy webpage ont The Retirement Cafe.

    So you may want to place your ad on the Fun Things to Do In Retirement webpage instead. I can place your ad near the top if your website and the text is something that I approve of.

    Also you may want to consider my Retirement Jobs webpage on The Real Success Resource Center.

    The Retirement Jobs webpage gets about three times as much traffic as the Retire Happy webpage on the Retirement Cafe and usually comes in the number 4 to 7 spot on Google for a "retirement jobs" search ahead of my other Unreal Jobs for Retirement and my Squidoo Retirement Jobs webpages.
    Anyway, let me know what you would like to pay and where you would like to place the ad and I will make the decision.

    Many thanks and so long for now,

    Ernie J. Zelinski
    The Creativity Guy Too Prosperous to Do Mornings
    Best-Selling Author, Innovator, and Unconventional Career Expert
    Author of the Bestseller, How to Retire Happy, Wild, and Free
    (Over 125,000 copies sold and published in 9 languages)
    and the International Bestseller The Joy of Not Working
    (Over 250,000 copies sold and published in 17 languages)

    The Retirement Quotes Cafe
Incidentally, I never heard back from this person. I think that a reply would be a decency that anyone with a little bit of integrity and excellence would expend.