What do you fear about retirement?

Nov 5, 2008

It's Hard Work Trying to Give Away 430 Copies of the World's Best Retirement Book

Retirement Gift Books

Here are three more responses to my attempt to give away 430 copies of The World's Best Retirement Book — my international bestseller How to Retire Happy, Wild, and Free. (See second last blog post).

Number 1

    Hi, Ernie:

    (Congrats on your success, by the way!)

    Thanks for thinking of me. I can’t think of a perfect idea, but I’ll
    ask a colleague or two, just in case.

    Well, maybe the folks at betterinvesting.org might be interested?

    (They’re the investment club people.) They hold conferences/conventions
    around the country - -they could possibly give away your books at
    one of those. I’m thinking that might be a good target audience for
    you – people already interested in retirement planning and investing
    in stocks.

    Otherwise, maybe some community adult-education courses, perhaps in
    large markets, where they could distribute a lot of your books quickly,
    to students?

    Best wishes,

    Selena Maranjian, The Motley Fool
    To Educate, Amuse and Enrich: www.Fool.com
    Financial advice you can actually understand.

Number 2

    Please know that this response is coming personally from me, Kimberly
    Menken, Office Assistant, and not the Missouri Park & Recreation Association.
    My first thought was I need this book for my parents who both work
    harder than I could ever imagine and are “coming up” to retirement
    in a couple of years. My first thought is to have you contact the
    Non-Teacher School Employee Retirement Systems of Missouri. Their
    address is 3210 W. Truman Blvd, Jefferson City, Mo; phone number 573-634-5290.
    I do not know a whole lot about them, but they were the first one’s
    that came to mind. Also, Retirement Plan Advisors at 573-659-4443.

    Again, this suggestion comes from me as an individual, not the MPRA.
    I hope all goes well from here out, and have a blessed day!

Number 3

    Dear Mr. Zelinski, I'm flattered that you asked for my advice, but I'm at a loss for how to help you. Regards, Kelly Greene

    Kelly Greene
    Staff Reporter
    The Wall Street Journal
    200 Liberty St., 10th Floor
    New York, NY 10281

Incidentally, some people have assumed that How to Retire Happy, Wild, and Free is going out of print because I am giving these copies away. In fact, I will be doing a new print run for Ten Speed Press in January.

Also, Allstate Financial in North Brook, IL, just purchased 3,700 copies with the corporate name on the cover to give away to its baby boomer clients. If you take the 430 copies, I can also send you a sample of the Allstate edition later if you take some or all of the 430 copies.

I am amazed how difficult it is to give away 430 pefectly readable copies of the book that comes in the number 1 spot if you type in "retirement" into Amazon.com. I have e-mailed several hundred people.

No comments: