One of the viral marketing tools I use is giving away over half — the top half only — of my book How to Retire Happy, Wild, and Free. (The top half is available as a PDF at Creative Free E-books).
Today if anyone types in "retirement" into Amazon.com's search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category.
Given that over 95 percent of the 190,000 books published in North America every year will never sell more than 5,000 copies, my book has done very well.Although largely ignored by the media, and rejected by over 35 American and British publishers, How to Retire Happy, Wild, and Free has now sold over 85,000 copies.
Of course, word-of-mouth is still the most powerful advertising for any product or service. A great product or service creates its own viral marketing.
My latest viral marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The 237 Best Things Ever Said about Retirement on the The Retirement Quotes Cafe